Our tips on how to win over applicants by presenting your startup the right way!
Very often, the first time a hopeful candidate meets your company is through your Hub profile. So why not make them fall in love at first sight? We’ve compiled a list of 5 things that can make your employer profile stand out from the crowd and attract as many applicants as possible.
The description of your startup is where you explain why you exist, and what you have accomplished so far.
But it is also where you let potential applicants know why they should work with you and what you can offer them.
Remember that your profile is directed towards potential future employees, and not towards consumers.
In other words, do not sell your product, sell your company as a workplace.
It’s great to add a personal touch, so visitors get an “inside” peak into your startup, and do not read it like a Wikipedia page.
You edit your description here 👉 Setting the Scene
Culture is one of the things you can offer as a startup, and luckily many millennials value culture higher than salary! Use your culture to attract potential future employees, and make sure you highlight what you think adds value to your culture. It has been shown that employees who like the company culture both stay longer, and are perceived to work better – so be honest about it to make sure you find a great fit for your company.
By making use of all the features available to describe your startup, visitors will get a fuller picture of what your startup is all about. This way you can both attract more talent, and make sure that the talent who applies knows who you are up front and what you stand for.
Add your 👉 team, perks and key figures and consider a quote.
As the saying goes – a picture is worth more than a thousand words. So instead of only telling people how cool your startup is, why not show them? Adding pictures of your team, workplace and/or product will give potential applicants a better feeling of what it is like to work with you. Another bonus is that pictures are more intriguing than a long box of text. You can add visuals to win over more applicants here 👉 photos
Once your profile is completed, look through it and make sure everything looks good and there’s no grammatical errors. Are all the pictures of high enough quality? Our data tells us that a professional profile with a lot of information attracts more applicants.
Check out this awesome startup profile Rainmaking Innovation